![]() ![]() Although not big enough to make the list of top 10 pretzel brands, Poppers sales have reached $9.7m in less than a year on shelf. Sales of Snyder’s-Lance core market-leading pretzel brand Snyder’s of Hanover were down around $15m in the past year, although this was partly offset growth in the 100-Calorie and Pretzel Poppers ranges. ![]() In percentage terms, Kettle was one of the strongest chip brands - so little wonder that Snyder’s-Lance was keen to snap up Kettle owner Diamond Foods in a $2.6bn deal that completed a few weeks ago. “ The reason Frito-Lay does as well as it does is that it can take in occasions from across the snacking categories,” said PepsiCo chairman and CEO Indra Nooyi at the time, adding that shifting focus from what it called XXL size packs to smaller XL bags had increased penetration in smaller households. The ability to target a wide range of occasions is a key reason for the success of the Frito-Lay business, according to owner PepsiCo, which last month reported 2% net revenue growth in its Frito-Lay North America division in 2015, with operating profit up 6%. This means the brand has room to grow in North America, believes Kellogg, which plans to invest this year to ensure it has the core range right while opening up new occasions and retail channels through the smaller snacking tin format. Kellogg has big ambitions for Pringles in the US, telling last month’s Consumer Analyst Group of New York conference that although the brand is enjoying success in the US, it has a relatively low market share compared with its performance in Europe. #PRETZEL CHIPS FULL#(See the tables at the end of this article for full sales data.)Īmong the big successes of the past 12 months have been Frito Lay brand Ruffles and Kellogg’s Pringles, which both grew by more than $30m in the past year. Seven of America’s 10 biggest potato chip brands grew in value terms in 2015, according to data from retail analysts IRI for the 52 weeks ending 27 December 2015. ![]() To grow value and volume at time when health is high on the consumer agenda, is particularly so. Packaging & Packing Materials, ContainersĪny growth in a market the size of US potato chips is impressive. ![]() Processing Equipment & Systems, Automation, Control.Filling & Packaging Equipment & Systems.3:17-cv-00652. Bill Barber and David Armendariz of Pirkey Barber and Alice Richey of Alexander Ricks represented Frito-Lay while David Bernstein of Debevoise & Plimpton represented Snyder’s-Lance. District Court for the Western District of North Carolina, No. #PRETZEL CHIPS REGISTRATION#Again, the most recent ruling by the 4 th US Circuit Court of Appeals dismissed the argument put forward by Snyder's (now owned by Campbell Soup Company).Īccording to Judge Bell, although ‘pretzel crisps’ is widely assumed by consumers to refer to Snyder’s snacks – primarily thanks to its trademark registration efforts to “clear the field” of similarly named products – the producer cannot “monopolise the common name”. Two federal appeals courts – the 7 th Circuit in 2014 and the 9 th Circuit in 2017 – have subsequently ruled that the mark is generic. However, Rold Gold pretzel maker Frito-Lay countered the argument, stating the term was a generic description for that class of snacks and therefore could not be registered. Princeton reapplied for registration on the principal register in 2009, contending the term had become a recognised brand name for its snacks. The US Patent and Trademark Office (USPTO) registered the mark on its supplemental register rather than the principal register because it was deemed descriptive. Princeton Vanguard – which was acquired by Snyder’s in 2012 – applied for a ‘Pretzel Crisps’ federal trademark for its flat pretzel crackers in 2004. Judge Kenneth Bell decreed that a single company cannot monopolise the term ‘pretzel crisps’, despite concerted efforts by Snyder’s since 2009 to register it as a federal trademark. Once again, a federal court judge ruled in favour of PepsiCo's Frito-Lay, which was challenging the validity of Snyder’s registration of ‘pretzel crisps’.
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